Wait a minute! What the hell is happening? I'm clueless!

I was on vacation leave for 7 days, and came back to work only yesterday. I spent the 2 days in Kandy, visiting my sister and few friends and the rest 5 days in Matara. It was a vacation completely "disconnected" from internet and work!

And now, look what I have when arriving back at work on Wednesday. The entire industry has leaped forward, leaving me a one week lagging in the trend. Every one around me talk in an alien language to me. FaceBook Beacon, Google Open Social, Social ads, Sprite Sips, are some of the words frequently used by the people around me.

I felt like "missed out in action a lot". Hey, it was only a one week before that I too used to be in the latest industry trend! How come in a one week the whole thing changes so fast? A week before, we were talking about Facebook applications, Flyers, groups, sponsored groups and things like that. But, coming back to work after one week, all those stuff are obsolete.

This opened my eyes to an "undeniable truth" about the field of online marketing and e-commerce. If you miss the tempo even for a one day, you are out of business!

Luckily for me, the rest of my office colleagues were so helpful. I quickly got on to the train again, and here I am! Moving forward...

My first challenge was to understanding the new Facebook advertising solution, launched on 6th November. I've got most of it now, and just written to them to seek chances of advertising our company, with them. Next, I'm suppose to get updated about the "open social Vs Facebook API" debate. Now what the hell is going on there?

A Logo Design Worth of Rs. 89,600,000/-

This is the logo for the 2012 olympic games, to be held in London. Organizers did a huge launching campaign for this logo, last week and it is said that the design cost for the logo was $800,000 !! (Aprox SLR 89,600,000)

This move by the organizers of the event lead to heavy criticism by many parties. Veteran Marketing writer, Seth Godin is one amongst the critics.

Seth says in his blog...

"About thirty years ago, three companies dreamed up logos that have become so powerful, I don't even have to show you the images to get them to pop up in your head. A sneaker company paid a few hundred dollars for an abstract, upside down wave, a coffee company picked a half-naked mermaid (is there any other kind) that cost them nothing, and a computer company picked [hired a PR firm that picked] a piece of fruit with a bite out of it.

What the images had in common: nothing. They range from abstract to woodcut to groovy. The art of picking a logo, even one for the Olympics, has almost nothing to do with taste or back story. A great logo doesn't mean anything until the brand makes it worth something.
That's why spending $800,000 for a logo is ridiculous."
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Actually, it's just a jaggy picture